THE ART & WORK OF FROYD

BoneFREE is a herbivorous feeds company based in Costa da Caparica, Portugal. The identity had to read as plant without going soft. A skull built from leaves, and a lockup where BONE sits back so FREE is what you see.
 

Supporting assets were prepared around that mark: butcher's paper for takeaway, business cards, and a seal carrying the address and the line True Herbivorous Feeds.