THE ART & WORK OF FROYD
GRAPHIC DESIGN
EXAMPLES OF PAST AND PRESENT WORK WITH VARIOUS DIFFERENT CLIENTS.
LARGER PROJECTS
CREATIVE CLIENTS
Australian Leisure & Hospitality Group (ALH) and Bedlam Records require ongoing representation and content creation. The demand has the majority of the design work being creative and entertainment based.
Collectively we've branded festivals such as, Shakafest, Oz-fest, Deadlam and the Stones Corner Festival and represented artists such as Dune Rats, Twin Haus, The Funkoars, Luke Million and Midas.Gold to name a few...
ALBUM ARTWORK
Web DEVELOPEMENT
WEBSITE WIREFRAMES & FULL BUILDS
Websites these days are like an interactive business card. Visitors don't tend to stay too long so the usual approach is making sure the home or 'landing' page is engaging enough to have the visitor start exploring.
Using current bootstrap and scroll style wireframes and templates there really isn't a website that can't be worked to something, clean, simple, efficient and secure.
PROGRAMS USED
BRANDING & IDENTITY
ANYTHING AND EVERYTHING
Every good business idea needs a clear identity, and this doesn't happen overnight. It takes time and investment to develop an idea, and it's important to stick to the original concept while remaining open to honest critiques and opinions that can take the idea even deeper.
When designing a logo, it's essential to question the idea's origin, representation, and growth potential. By doing this, more effective and memorable symbols can be created to identify a brand. Communication is also critical to accurately represent a company or idea through design.
LATEST PROJECTS (Web3)
MORE PREVIOUS WORK
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PRINT & DIGITAL READY
Album Artwork is arguable the greatest asset to any good piece of music. Accurately embodying a song of collection of songs into an enticing piece of square art requires a deep knowledge of space and how to manipulate it. Restricting visual pieces to square brings each project down to their fundamental strengths.
It's a collaborative work in ways. 'The music' and the ideas behind the sound, how to tell that story and what the vibe is are what make truly engaging album art, everyone loves stories. A conversation about sound, story and design is the ticket. When album art joins the flooded, square -to-square thumbnail scroll game...
it's important to stand out.
U.I DESIGN
USER INTERFACE DESIGN
Moving toward our modern future of personal screen and pocket devices it's important the recognise the avenues in aesthetics these technological advancements provide. Fortunately the canvas provided by iOS and Android devices are both new and challenging.
The use of space, flow and design schemes are what will make you're application appealing. An idea is practically nothing if it doesn't cognitively work, flow with sense and generally look appealing.
APP BRANDING AND WIREFRAME DESIGN
