THE ART & WORK OF FROYD

Mostly all of the artwork is hand-drawn and digitally produced. It's a step by step process that starts at wireframes and ends with as a multi-layered, textured piece of design.

 

Asthetics are difficult to understand and get right, let alone appropriate choice of colours, fonts and space. The utmost importance is always put on the application of the design, where it fits and how well it does it's job.