THE ART & WORK OF FROYD

Method To My Madness, a brand new Film Production company was in dire need of a logo that stood out from the rest. After many consultations and brainstorms three defining points shined particularly brightly. 'Sound & Colour' is what the tagline was to be, and with a professional focus around artists and in particular the power of sound and film as a synergised medium it was important that this was all represented. 'Metropolis' kept coming up when feeding of inspirational moments in film which is inevitably how the unisex head was created. The logo symbolises sound as waveforms which link to lenses that replace the eyes of a woman or man. Music and vision. Through pure chance in focusing purely on space and structure it was later seen that logo actually fit the general structure of our country Australia, where the company was born and bread. An unintentional patriotic reference, by chance.