THE ART & WORK OF FROYD

Any and every worthy idea requires a familiar face and an clear identity. Good business ideas don't manifest overnight. Most of the time and investment put into developing an idea makes it difficult to stray from original concepts when being honestly critical. It's actually challenging visual ideas which develop them deeper and where a lot of unmissable and iconic symbols arise.

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Questioning where an idea has comes from, what it represents and how it will grow often reveal more effective and distinguishable symbols that could be intelligently used to identify a brand. The deign of a logo begins by interrogating the very essence of the idea it's representing and it's origins. 

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It's for this reason communication is the utmost important part in accurately representing a company or idea through design.