THE ART & WORK OF FROYD

Around the beginning of this project the group had nothing but their name in place. Having the client based in Melbourne AU, made for a series of in depth video calls that had brainstorming working at it's best. The client was prompted to put a list of 25 words together that accurately described and symbolised their craft.

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From these words pretty everything was born. There were early discussions of running with two tones which ultimately resulted in the 'limestone cream and bruised purple' colour scheme. Preparing CD print assets, Tour posters, release posters, instagram, facebook and soundcloud assets, website backgrounds and sticker designs are all some of the many designs that came out of the project.